Virtual university teaching of audiovisual communication during the COVID-19 pandemic: challenges and lessons

The main objective of this research study is to identify the challenges faced by audiovisual communication university professors during their adaptation to virtual teaching during the COVID-19 pandemic. The present study also exposes lessons learned, within the analyzed educational framework, during this public health crisis. For this purpose, two different questionnaires are applied. The first is sent to professors at four Faculties of Communication located in Spain, Ecuador, and Colombia. The second questionnaire is sent to the deans of the four institutions under study. The results show that one of the main difficulties encountered by professors is related to a lack of competence in the use of new technologies. It is concluded that compulsory virtual teaching was conducted in the institutions examined thanks to the fact that they have implemented powerful administrative mechanisms and technological tools that allowed countering issues caused by the COVID-19 pandemic. © 2022, Formacion Universitaria. All Rights Reserved.

Impact of COVID-19 on the communication of hospitals in Spain. Adaptations and evaluation by their professionals.

COVID-19 has caused a transformation in the organizational structure of the healthcare system that directly affects the management of its communication. This article aims to know the communication strategy of hospitals in Spain in a context of normality and what have been the main changes and adaptation needs caused by the pandemic. For this purpose, the information is collected and analyzed from a structured questionnaire and two focus group with health communication professionals. The results obtained confirm that pandemic modifies the type of tasks carried out in the three communication areas and transforms both the information requested and the priority in the use of channels for its transmission. Furthermore the work concludes that the health crisis has accelerated the development of the digitization and of Spanish health and communication systems. Finally, the professionals consider that the pandemic has favored the knowledge and recognition of the communication function inside and outside the hospital. (English) [ FROM AUTHOR] La COVID-19 ha provocado una transformación en la estructura organizativa y asistencial del sistema sanitario que afecta de manera directa a la gestión de su comunicación. Este artículo tiene como propósito conocer la estrategia comunicativa de los hospitales en España en contexto de normalidad y cuáles han sido los principales cambios y necesidades de adaptación originados por la pandemia. Para ello, se recopila y analiza la información recabada a partir de un cuestionario y dos grupos de discusión con profesionales de la comunicación hospitalaria. Los resultados obtenidos confirman que la pandemia modifica la intensidad, el tipo de tareas que desarrollan y la prioridad en el uso de canales de comunicación. De manera transversal, el trabajo muestra que la crisis sanitaria ha acelerado el desarrollo de la digitalización de la sanidad española y de su comunicación. Paradójicamente, los profesionales estiman que la pandemia ha favorecido el conocimiento y el reconocimiento de la función de comunicación dentro y fuera del hospital. (Spanish) [ FROM AUTHOR] Copyright of Revista de Comunicación is the property of Revista de Comunicacion-Universidad de Piura and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)